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  "documentTitle": "Advancing Medical Affairs through Analytics",
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      "text": "Insights and analytics. Teams are developing a dynamic library of analytics use cases that systematically prioritize initiatives that deliver the greatest scientific and strategic impact.\n\nData and partnerships. Pharma companies are increasingly tapping into diverse datasets, such as claims data, electronic health records, lab results, patient-generated health data and social drivers of health, to expand their analytics use cases. Yet ownership and governance of key data sources are often fragmented, creating internal bottlenecks. Medical affairs teams must negotiate expanded third-party agreements and establish clear internal governance to maximize the utility of data for their use cases.",
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