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  "documentTitle": "Advancing Medical Affairs through Analytics",
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      "text": "Since 2023, however, medical affairs organizations have significantly advanced their analytics capabilities, a transformation propelled by several key catalysts.",
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      "text": "New operating model and ways of working. Medical affairs teams are adopting consistent, standardized processes across therapeutic areas, defining clear roles, responsibilities and governance.",
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      "text": "As ZS's Medical Affairs Outlook Report 2025 found, approximately 71% of medical affairs organizations rate their data-driven decision-making maturity as evolving (up from 64% in 2023), while only about 13% consider themselves best in class.",
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      "text": "Source: ZS Medical Affairs Benchmarking; ZS Point-of-View. Each dot represents median score across 15 pharma companies representing across mid- to large-size pharma organizations.",
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