{
  "docId": "019dd923-5de0-76bd-a164-6d605efb14e8",
  "docSlug": "a2c839f5d45fb583",
  "documentTitle": "eReadiness 2023 Survey",
  "authorId": "Strategy_and",
  "authorName": "Strategy&",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 8,
  "pageCount": 83,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "segmentation",
  "function": "decompose_segments",
  "density": "dense",
  "nDataPoints": 12,
  "notes": "Uses a 3-column matrix structure to define research scope per segment.",
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "bar_chart_vertical",
    "process_diagram"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a164-6d605efb14e8/8",
  "deckHref": "/decks/019dd923-5de0-76bd-a164-6d605efb14e8",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a164-6d605efb14e8.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a164-6d605efb14e8#slide-8",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.69,
        "y": 0.44
      },
      "kind": "chart",
      "text": "EV sceptics segment data",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0f7c3027-8220-483c-8c89-f71b2064c6fa",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.38,
        "y": 0.44
      },
      "kind": "chart",
      "text": "EV prospects segment data",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "be4e476f-4fb5-48c6-b911-94b76fa4bc1c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.07,
        "y": 0.44
      },
      "kind": "chart",
      "text": "EV owners segment data",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c254a68e-6393-4f9e-903d-1a30932dde1c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.88,
        "x": 0.07,
        "y": 0.32
      },
      "kind": "list",
      "text": "Definitions and focus areas for each segment",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "52c49914-93e9-43a1-ad31-b70badc9316d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Respondent segment share: 12,816",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-e592-7177-ac4b-ec4d990847a5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.35,
        "x": 0.32,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Source: Strategy& analysis on feedback from consumer survey",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "556914b8-a81f-4df7-961a-b15bdc359b18",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.94,
        "x": 0.03,
        "y": 0.08
      },
      "kind": "title",
      "text": "Consumers have been grouped into 3 main clusters within 3 regions: EV owners, EV prospects and EV sceptics",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9951bc94-f78e-475d-992a-b483b32d0faf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.4,
        "x": 0.03,
        "y": 0.18
      },
      "kind": "title",
      "text": "Consumer survey – Clusters and investigation areas",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "903404aa-9ea8-4f33-a8e9-6c55585ee225",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "market-segmentation-pyramid",
      "slug": null,
      "matchId": "176e96ac-941d-4689-ab80-1358936ca6a0",
      "evidence": "Segmentation of consumers into three distinct clusters based on EV ownership status and intent.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
    {
      "to": 12,
      "from": 5,
      "beatId": "923dc0d9-5761-404b-98b5-b8aecc49d386",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Problem & Complication",
      "beatSlug": "consultants-gambit-problem-complication",
      "evidence": "Consumer research sample and key takeaways",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 12,
      "from": 8,
      "name": "Zoom In",
      "slug": "06-zoom-in",
      "bestFor": "Technical deep-dives, case studies, detailed analysis",
      "matchId": "ee2986d5-c272-435f-9238-107ad2bac178",
      "evidence": "Detailed analysis of EV owners, prospects, and skeptics",
      "position": 0,
      "objective": "Understanding consumer segmentation",
      "structure": "The Big Picture -> Key Area of Focus -> Specific Detail -> Implication",
      "confidence": 0.6,
      "description": "Start broad, then progressively focus on specific details that prove your point"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}