{
  "docId": "019dd923-5de0-76bd-a164-6d605efb14e8",
  "docSlug": "a2c839f5d45fb583",
  "documentTitle": "eReadiness 2023 Survey",
  "authorId": "Strategy_and",
  "authorName": "Strategy&",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 6,
  "pageCount": 83,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "key_takeaways",
  "function": "summarize",
  "density": "overcrowded",
  "nDataPoints": 9,
  "notes": null,
  "elementsJson": [
    "headline_text",
    "bullet_list",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a164-6d605efb14e8/6",
  "deckHref": "/decks/019dd923-5de0-76bd-a164-6d605efb14e8",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a164-6d605efb14e8.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a164-6d605efb14e8#slide-6",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Consumers show a strong interest in e-mobility, with c. 30% of those surveyed disclosing an intention to buy an EV in the next 2 years.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-e592-7177-ac4a-df10e93aede8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.4,
        "w": 0.4,
        "x": 0.55,
        "y": 0.25
      },
      "kind": "list",
      "text": "In Europe, Norway, Switzerland and Germany are the most e-ready countries, driven by a mature charging infrastructure and a high consumer demand. Italy and Spain lag behind despite generous government incentives. In APAC, Hong Kong, China and Singapore are the most e-ready countries with high customer demand and, especially in Hong Kong and China, a well established charging infrastructure. Australia appears to be the least eReady country across the entire panel",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "95b93f59-5ee5-4c35-83ef-0f5cc1974d8b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.45,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "list",
      "text": "Consumers show a strong interest in e-mobility, with c. 30% of those surveyed disclosing an intention to buy an EV in the next 2 years. EV Owners (6% of the respondents) are mainly high-income, middle-aged males living in city centres with access to private parking spaces. EV Prospects (61% of the respondents) have ~20% less income than EV Owners. Of the 6 personas identified, Tech Enthusiasts, Dreamers and Pragmatic are the 3 determined to have the greatest intention of buying an EV and represent c. 70% of the demand in the next 2 years, suggesting that the EV market is shifting towards a mass market. Sceptics (31% of the respondents) are predominantly women with a lower available income and c. 6 years older than EV Prospects. Online vehicle sales represent 20% of EV sales, mainly for premium vehicles, with 65% of consumers considering purchasing their next vehicle online, this is driven primarily by convenience and price transparency. Used EV interest is significant, with 60% of EV owners declaring an interest in purchasing a used car due to the lower costs and immediate availability. However, uncertainty surrounding battery state of health (SoH) remains a key barrier",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b767817e-ace6-413f-bcd3-bf28ea9629de",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "EV purchase intent: 30%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-e592-7177-ac4a-e0c243803c73",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.2,
        "x": 0.05,
        "y": 0.2
      },
      "kind": "paragraph",
      "text": "Consumers demand",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4cc51759-6125-470b-b608-674ba32a4bea",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.2,
        "x": 0.55,
        "y": 0.2
      },
      "kind": "paragraph",
      "text": "eReadiness Index",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5f71be7e-edb2-45c7-a6c4-4c8a40a484e3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.2,
        "x": 0.05,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "eReadiness Report 2023 | Source: Strategy&",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "73b7a46f-1278-44ce-b6e9-67d95401a08a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.5,
        "x": 0.05,
        "y": 0.08
      },
      "kind": "title",
      "text": "Key insights from the consumer research sample",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dbccf986-6ff6-4a6f-95ac-7385d3dd62dd",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 12,
      "from": 5,
      "beatId": "923dc0d9-5761-404b-98b5-b8aecc49d386",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Problem & Complication",
      "beatSlug": "consultants-gambit-problem-complication",
      "evidence": "Consumer research sample and key takeaways",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}