{
  "docId": "019dd923-5de0-76bd-a164-63e459737075",
  "docSlug": "ae5a6680d2f96e23",
  "documentTitle": "Digital Auto Report 2023",
  "authorId": "Strategy_and",
  "authorName": "Strategy&",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 8,
  "pageCount": 40,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 12,
  "notes": "The chart uses a grouped bar structure to compare preferences across three countries. The '1st and 2nd rank' legend implies these are top-choice preferences.",
  "elementsJson": [
    "headline_text",
    "bar_chart_horizontal",
    "callout_box",
    "quote_block"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a164-63e459737075/8",
  "deckHref": "/decks/019dd923-5de0-76bd-a164-63e459737075",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a164-63e459737075.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a164-63e459737075#slide-8",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.7,
        "y": 0.25
      },
      "kind": "callout",
      "text": "Question: “How would you prefer to enjoy connected services and media/entertainment in your car?”",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8eb33b41-45da-43d1-8944-54674d94e1ec",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "Highest preference across all countries is for smartphone mirroring. Media/entertainment via an auto OEM application is less popular.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-e592-7177-ac51-97104bfd3c34",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.65,
        "x": 0.03,
        "y": 0.33
      },
      "kind": "chart",
      "text": "Grouped bar chart showing preferences for four methods of accessing in-car media across three countries.",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f93d9e78-0f3a-49d3-acca-3d6d5294b1b3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Consumer preference: 69%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-e592-7177-ac51-982733b57521",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.7,
        "y": 0.55
      },
      "kind": "quote",
      "text": "Highest preference across all countries is for smartphone mirroring. Media/entertainment via an auto OEM application is less popular.",
      "attrs": null,
      "subkind": "pull-quote",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3a4db965-37cc-4642-93e3-17fb2eed4292",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.45,
        "x": 0.21,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Source: PwC Strategy& consumer research; Difference to 100%: no/low likelihood",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "908086e7-3ded-4e05-8049-9ad9c27aff3e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.95,
        "x": 0.03,
        "y": 0.05
      },
      "kind": "title",
      "text": "Smartphone mirroring to the car has highest rating; Auto OEM apps for service access are less popular",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "101dff7b-3fe6-4155-b72d-e4dc13da99e3",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 15,
      "from": 6,
      "beatId": "a43de00d-6bb5-4da3-b3e6-d6311cf878cf",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Agitate (Make it worse)",
      "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
      "evidence": "The deck provides more data and insights on the challenges faced by automotive players, emphasizing the need for change.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}