{
  "docId": "019dd923-5de0-76bd-a164-63e459737075",
  "docSlug": "ae5a6680d2f96e23",
  "documentTitle": "Digital Auto Report 2023",
  "authorId": "Strategy_and",
  "authorName": "Strategy&",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 6,
  "pageCount": 40,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 21,
  "notes": "The chart uses a grouped bar structure for each category across three countries, with a focus on 2023 data points.",
  "elementsJson": [
    "headline_text",
    "bar_chart_grouped",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a164-63e459737075/6",
  "deckHref": "/decks/019dd923-5de0-76bd-a164-63e459737075",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a164-63e459737075.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a164-63e459737075#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.25,
        "x": 0.7,
        "y": 0.25
      },
      "kind": "callout",
      "text": "Question: “Which connected service categories are particularly important to you?”",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0253b635-9b28-4e83-a074-b68045ed5e94",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "Safety and navigation still most important feature for respondents across all regions.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-e592-7177-ac52-191fd860e763",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.65,
        "w": 0.65,
        "x": 0.03,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Connected services – Share of participants rating feature as important",
      "attrs": null,
      "subkind": "bar-grouped",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "765f03d7-249b-4dde-b846-297f6e7ba933",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Share of participants rating feature as important: 96%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-e592-7177-ac52-1e21bd6aa299",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.25,
        "x": 0.7,
        "y": 0.45
      },
      "kind": "paragraph",
      "text": "Safety and navigation still most important feature for respondents across all regions. Significant increase in the number of participants in Germany who rate smartphone mirroring as important. Infotainment/entertainment more important for younger consumers",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a877a535-bed1-4645-89f8-c11a98500946",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.15,
        "x": 0.21,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "Source: PwC Strategy& consumer research",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "987c4214-f88e-491e-b20f-0ab3663d9851",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.9,
        "x": 0.03,
        "y": 0.05
      },
      "kind": "title",
      "text": "Safety and navigation remain as most important connected services features – on-demand car functions on the rise",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "681f6e73-17ab-4ce5-87c7-0af1c10a8acd",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 15,
      "from": 6,
      "beatId": "a43de00d-6bb5-4da3-b3e6-d6311cf878cf",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Agitate (Make it worse)",
      "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
      "evidence": "The deck provides more data and insights on the challenges faced by automotive players, emphasizing the need for change.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}