{
  "docId": "019dd923-5de0-76bd-a164-63e459737075",
  "docSlug": "ae5a6680d2f96e23",
  "documentTitle": "Digital Auto Report 2023",
  "authorId": "Strategy_and",
  "authorName": "Strategy&",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.778,
  "pageNumber": 13,
  "pageCount": 40,
  "prevPage": 12,
  "nextPage": 14,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "overcrowded",
  "nDataPoints": 24,
  "notes": "The slide uses stacked bar charts to visualize survey responses regarding comfort levels with different levels of vehicle automation.",
  "elementsJson": [
    "headline_text",
    "bar_chart_stacked",
    "quote_block",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a164-63e459737075/13",
  "deckHref": "/decks/019dd923-5de0-76bd-a164-63e459737075",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a164-63e459737075.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a164-63e459737075#slide-13",
  "components": [
    {
      "bbox": {
        "h": 0.15,
        "w": 0.35,
        "x": 0.32,
        "y": 0.75
      },
      "kind": "callout",
      "text": "In general, willingness to use automated cars has recovered in comparison with relatively low 2020 figures, which resulted from negative headlines at the time e.g. following accidents and cybersecurity threats. Scepticism towards “fully automated” vehicles (Level 5) still stronger than for Level 4.",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7afba358-b1f6-4df9-885f-7827f7dba3d0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "In general, willingness to use automated cars has recovered in comparison with relatively low 2020 figures, which resulted from negative headlines at the time e.g. following accidents and cybersecurity threats.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-e592-7177-ac52-304c89874cd4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.9,
        "x": 0.05,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Stacked bar charts showing comfort levels (Very comfortable, Rather comfortable, Rather not comfortable, Not comfortable at all) for Level 4 and Level 5 vehicles across three countries.",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f2f688d6-725b-4358-b457-d2de561a4011",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Consumer comfort level: 51%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-e592-7177-ac52-37e1f563ade3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.25,
        "x": 0.03,
        "y": 0.75
      },
      "kind": "paragraph",
      "text": "Question: “How comfortable would you feel using an autonomous vehicle (Level 4)”",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0a229872-4089-4781-91cb-b258592603c1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.25,
        "x": 0.7,
        "y": 0.75
      },
      "kind": "paragraph",
      "text": "Question: “How comfortable would you feel using a fully autonomous vehicle (Level 5)”",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a0882135-830d-4996-8685-f640a555069b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.9,
        "x": 0.03,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "Digital Auto Report 2023 Strategy& | 1) There is still a steering wheel and pedals... 2) Can operate fully automatically... Source: PwC Strategy& consumer research",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8467d731-1479-440e-8e1b-b1e98c88bd79",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.9,
        "x": 0.03,
        "y": 0.05
      },
      "kind": "title",
      "text": "Consumer acceptance of automated driving remains low in Germany and the US – more openness in China",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "361a2541-fc2c-4d77-9536-94b3d252283c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 15,
      "from": 6,
      "beatId": "a43de00d-6bb5-4da3-b3e6-d6311cf878cf",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Agitate (Make it worse)",
      "beatSlug": "problem-agitate-solution-agitate-make-it-worse",
      "evidence": "The deck provides more data and insights on the challenges faced by automotive players, emphasizing the need for change.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Development",
      "parentBeatSlug": "development"
    }
  ],
  "loops": [
    {
      "to": 15,
      "from": 10,
      "name": "David Goliath",
      "slug": "16-david-goliath",
      "bestFor": "Startups, disruptive innovation, competitive displacement",
      "matchId": "ec89c35d-f039-4745-8a74-4d14a3096756",
      "evidence": "The deck presents data on consumer attitudes and preferences, highlighting the need for automotive players to adapt to changing market conditions.",
      "position": 0,
      "objective": "Highlight the importance of understanding consumer preferences and market trends in the digital automotive landscape.",
      "structure": "The Giant's Weakness -> Our Slingshot (Unique Edge) -> The Topple",
      "confidence": 0.7,
      "description": "Frame your initiative as the nimble underdog taking on a slow, bloated incumbent"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}