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  "documentTitle": "Sustainability Study 2024",
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      "text": "64 percent of respondents consider environmental sustainability one of their top three purchasing considerations after price.",
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      "text": "“Internal” motivators\n“External” motivators\n“Securing the future” motivators",
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      "text": "1. A sense of responsibility\n2. A fear of environmental damage\n3. Feeling good about my purchase\n4. For the benefit of younger generations\n5. A desire to act as a role model\n6. For social recognition\n7. Social pressure\n8. Other reasons",
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      "text": "percentage of respondents: 64%",
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      "text": "Sustainability as a top priority. 64 percent of respondents consider environmental sustainability one of their top three purchasing considerations after price. Consumers are primarily motivated by a sense of responsibility.",
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      "text": "7% of respondents: “I do not buy sustainable products and services”",
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