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  "documentTitle": "Global Sustainability Study 2023 Webinar",
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      "text": "75% -0 pp",
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      "text": "Consumer sustainability engagement: 75%",
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      "text": "of consumers feel that environmental sustainability is as important or more important to them as compared to last year",
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      "text": "of all consumers self-reported that they are willing to pay on average 25-40% more for sustainable products/services on average across categories while the remainder are not.",
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      "text": "of consumers rank sustainability as a top 5 value driver in at least one category, which means it is an important purchase criteria and is a key differentiator in the overall value proposition",
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      "text": "of consumers have made modest to significant changes to their consumption behaviors over time in an effort to live more sustainably. Including consumers that have also made minor changes, 89% have become 'greener' in their purchasing (↑4pp from previous year)",
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      "text": "Source: Simon-Kucher & Partners; Global Sustainability Study 2022 (N=11,711)",
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      "text": "Consumers are evolving their purchase behaviors to be sustainable around the world. Companies will need to adapt to meet changes in demand.",
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