{
  "docId": "019dd923-5de0-76bd-a164-486dc4de3db1",
  "docSlug": "9261033719457d4e",
  "documentTitle": "Global Sustainability Study 2023 Webinar",
  "authorId": "SimonKucher",
  "authorName": "Simon-Kucher",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 3,
  "pageCount": 27,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "appendix_methodology",
  "function": "establish_context",
  "density": "overcrowded",
  "nDataPoints": 25,
  "notes": "Includes a map of surveyed countries and demographic splits by generation, gender, income, age, and employment status.",
  "elementsJson": [
    "headline_text",
    "paragraph",
    "map",
    "bar_chart_horizontal",
    "pie_chart",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a164-486dc4de3db1/3",
  "deckHref": "/decks/019dd923-5de0-76bd-a164-486dc4de3db1",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a164-486dc4de3db1.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a164-486dc4de3db1#slide-3",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "We refer to environmental sustainability throughout the study. This is defined as raw material sourcing, production and manufacturing processes, distribution and disposal practices that save natural resources, reduce emissions, and reduce waste.",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-e591-76ed-bec0-f018c64248fc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.22,
        "w": 0.23,
        "x": 0.38,
        "y": 0.65
      },
      "kind": "chart",
      "text": "Age group split",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2ee1d2d6-f7aa-41f3-8bd4-f937b776996e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.23,
        "x": 0.38,
        "y": 0.38
      },
      "kind": "chart",
      "text": "Generation split",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4c5cdbc3-49e0-4b6a-9134-864d57ab1b1b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.22,
        "w": 0.28,
        "x": 0.66,
        "y": 0.65
      },
      "kind": "chart",
      "text": "Employment split",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b5d58c43-bede-4cfa-95cf-b96fc6607f47",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.12,
        "x": 0.66,
        "y": 0.38
      },
      "kind": "chart",
      "text": "Gender split",
      "attrs": null,
      "subkind": "pie",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "95a88a11-32c5-469c-91b4-6bb44d553971",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.12,
        "x": 0.82,
        "y": 0.38
      },
      "kind": "chart",
      "text": "Income split",
      "attrs": null,
      "subkind": "pie",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f986830f-c855-46e3-9551-2cc3f9fdd13b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.33,
        "x": 0.03,
        "y": 0.32
      },
      "kind": "image",
      "text": "Country split map with flags",
      "attrs": null,
      "subkind": "map",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "295a831c-d2c9-4751-8650-ae26f15bedd3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Sample size: 11,711",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-e591-76ed-bec0-f40ca68f52ea",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.94,
        "x": 0.03,
        "y": 0.15
      },
      "kind": "paragraph",
      "text": "We refer to environmental sustainability throughout the study. This is defined as raw material sourcing, production and manufacturing processes, distribution and disposal practices that save natural resources, reduce emissions, and reduce waste.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "cfe2b563-1447-4556-9a5f-084aaf450581",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.35,
        "x": 0.03,
        "y": 0.88
      },
      "kind": "source-note",
      "text": "Source: Simon-Kucher & Partners; Global Sustainability Study 2021 (N=11,711); USA (N=1,003), Germany (N=1,001), Denmark (N=760), Sweden (N=755), Brazil (N=532), China (N=505), Singapore (N=526), Spain (N=528), Switzerland (N=512), UK (N=507), Australia (N=502), Austria (N=515), France (N=512), the Netherlands (N=501), Norway (N=752), Italy (N=506), UAE (N=510), Finland (N=758), India (N=526). 1) Slight difference in age split and generation split. Generation split is Generation Z (10-25y), Millennial (26-41y), Generation X (42-57y), Boomer (58-76)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "557bc16a-da0c-4959-aec0-9f6bfbd8994c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.94,
        "x": 0.03,
        "y": 0.26
      },
      "kind": "title",
      "text": "Demographics: Globally surveyed 11,711 consumers across all generations on attitude, importance and willingness-to-pay for sustainability",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9515fee1-76c7-418f-9887-01b92a1f10aa",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.35,
        "x": 0.03,
        "y": 0.09
      },
      "kind": "title",
      "text": "What do we mean by “sustainability”?",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c9d6a881-8661-43ba-923d-ffc25ac6d53c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 4,
      "from": 2,
      "beatId": "f5dfc050-1342-4739-93c3-c3bf2bc9831b",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Attention",
      "beatSlug": "aida-attention",
      "evidence": "The transition and appendix methodology slides draw the audience's attention to the importance of sustainability.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Hook",
      "parentBeatSlug": "hook"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}