{
  "docId": "019dd923-5de0-76bd-a164-486dc4de3db1",
  "docSlug": "9261033719457d4e",
  "documentTitle": "Global Sustainability Study 2023 Webinar",
  "authorId": "SimonKucher",
  "authorName": "Simon-Kucher",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
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  "orientation": "landscape",
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  "pageNumber": 22,
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  "nextPage": 23,
  "slideType": "industry_trends",
  "function": "summarize",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The chart illustrates a strategic shift from sustainability as a premium differentiator to a baseline requirement (table stakes).",
  "elementsJson": [
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    "paragraph"
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  "metadataConfidence": 1,
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  "slideHref": "/slides/019dd923-5de0-76bd-a164-486dc4de3db1/22",
  "deckHref": "/decks/019dd923-5de0-76bd-a164-486dc4de3db1",
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  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a164-486dc4de3db1#slide-22",
  "components": [
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      "bbox": {
        "h": 0.45,
        "w": 0.93,
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        "y": 0.18
      },
      "kind": "chart",
      "text": "Conceptual line chart showing Willingness-to-pay decreasing and Importance in purchasing decision increasing over time.",
      "attrs": null,
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      },
      "kind": "list",
      "text": "Today: Inflection point. 'Green' companies are growing strongly, but it is still possible for businesses to grow without being sustainable. Mid-term: Differentiation. Companies offering sustainable products will disrupt traditional players to become the leaders in their industry. Long-term: Table stakes. Traditional businesses will struggle to remain relevant in a world that demands sustainable products and services.",
      "attrs": null,
      "subkind": "bullet",
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      },
      "kind": "title",
      "text": "Over time, we predict a downward trend in willingness to pay for environmentally sustainable goods but will become table stakes in the future",
      "attrs": null,
      "subkind": "action-title",
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  "metrics": [],
  "tools": [],
  "frameworks": [
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      "name": "maturity-model",
      "slug": null,
      "matchId": "0f229226-e0e4-42b4-ba99-bd5cf2739414",
      "evidence": "The slide maps the evolution of sustainability from an inflection point to differentiation to table stakes over time.",
      "confidence": 0.8
    }
  ],
  "arcBeats": [
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      "beatId": "ea71076c-a828-4015-b760-0ba88a7727d4",
      "arcName": "Problem-Agitate-Solution",
      "arcSlug": "problem-agitate-solution",
      "beatName": "Action",
      "beatSlug": "monroes-sequence-action",
      "evidence": "The section divider, industry trends, and closing ask slides encourage the audience to take action on sustainability.",
      "position": 7,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [
    {
      "to": 23,
      "from": 22,
      "name": "Why Now",
      "slug": "15-why-now",
      "bestFor": "Sales pitches, fundraising, requesting immediate budget approval",
      "matchId": "1aa4eb4a-daf7-49e0-aa75-aec5cac7abfd",
      "evidence": "The industry trends and key takeaways slides emphasize the importance of sustainability in the current market.",
      "position": 1,
      "objective": "Why is sustainability important now?",
      "structure": "The Context (Trends) -> The Trigger Event -> The Window of Opportunity",
      "confidence": 0.6,
      "description": "Create temporal urgency by proving that the window of opportunity is opening or closing"
    }
  ],
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  "locked": true
}