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  "documentTitle": "Global Sustainability Study 2023 Webinar",
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  "notes": "The chart highlights that affordability and accessibility are the top barriers globally.",
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      "text": "North America, Europe, Asia-Pacific",
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      "text": "Consumer barrier percentage: 38%",
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      "kind": "source-note",
      "text": "Source: Simon-Kucher & Partners; Global Sustainability Study 2022 (N=11,711). 1) Calculation is based on the total of modest change, significant change and I have turned my way of living around to be sustainable.",
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      "text": "While consumers are willing to pay more, there are still barriers to changing their habits of which affordability and accessibility are the primary reasons",
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