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  "documentTitle": "Global Sustainability Study 2023 Webinar",
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  "notes": "The slide uses a dual-chart layout to demonstrate an inverse relationship between the breadth of consumer interest and the depth of price premium tolerance.",
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      "text": "Average sustainability premium of consumers that are willing to pay more",
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      "text": "Willingness to pay: 37%",
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      "text": "Source: Simon-Kucher & Partners; Global Sustainability Study 2022 (N=11,711)",
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      "text": "As the share of consumers that are willing to pay more for sustainability increases, the average premium decreases",
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