{
  "docId": "019dd923-5de0-76bd-a164-471290239655",
  "docSlug": "bfc768df7c748aec",
  "documentTitle": "Global Automotive Study 2023",
  "authorId": "SimonKucher",
  "authorName": "Simon-Kucher",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 8,
  "pageCount": 74,
  "prevPage": 7,
  "nextPage": 9,
  "slideType": "comparison_table",
  "function": "compare_options",
  "density": "dense",
  "nDataPoints": 44,
  "notes": "The slide uses a grid layout to compare generational attitudes toward automotive purchasing and technology.",
  "elementsJson": [
    "headline_text",
    "bar_chart_horizontal",
    "pie_chart",
    "data_table",
    "photo",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a164-471290239655/8",
  "deckHref": "/decks/019dd923-5de0-76bd-a164-471290239655",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a164-471290239655.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a164-471290239655#slide-8",
  "components": [
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.72,
        "y": 0.73
      },
      "kind": "callout",
      "text": "Yet all want a single contact they can turn to",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8467558f-faac-4bcd-be13-491fac920a77",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.8,
        "x": 0.15,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Residence distribution by generation",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1b2e36a8-6517-4235-a310-3f99fd1791b2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.8,
        "x": 0.15,
        "y": 0.55
      },
      "kind": "chart",
      "text": "Interest metrics (subscription, autonomous, ads)",
      "attrs": null,
      "subkind": "gauge",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b2ed94e8-88ab-43d4-b10d-2cec8f9fa928",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Preference for online car buying: 55%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-e591-76ed-bec4-37d70381d75c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.75,
        "w": 0.95,
        "x": 0.03,
        "y": 0.15
      },
      "kind": "table",
      "text": "Comparison table of Gen Z, Millennials, Gen X, and Baby Boomers across residence, purchase drivers, and technology interest metrics.",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "91b6dee0-f9cb-4755-94e2-94af9ff73071",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.65,
        "x": 0.03,
        "y": 0.06
      },
      "kind": "title",
      "text": "Perceptions about digital sales and new technologies vary across generations, with baby boomers exhibiting the most skepticism to transition",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ffcf7a0b-e55d-48b0-b380-90fb15561b43",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [
    {
      "name": "audience-segmentation",
      "slug": null,
      "matchId": "edc6f7f7-90d8-45c4-85be-c2025bffed88",
      "evidence": "Generational breakdown (Gen Z, Millennials, Gen X, Baby Boomers)",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 10,
      "from": 6,
      "beatId": "d05b606f-f158-49bb-ac22-8d25428d5038",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Problem & Complication",
      "beatSlug": "consultants-gambit-problem-complication",
      "evidence": "The document highlights the mixed customer mood and shifting preferences.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Complication",
      "parentBeatSlug": "complication"
    }
  ],
  "loops": [
    {
      "to": 10,
      "from": 6,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "e18a97d6-0a47-46be-b9fe-b8998e2863a1",
      "evidence": "The document presents data on customer preferences and purchasing decisions.",
      "position": 0,
      "objective": "Understanding customer preferences and their impact on purchasing decisions",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.7,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}