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  "documentTitle": "Global Automotive Study 2023",
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  "notes": "The chart uses flags to represent countries on the x-axis. The data shows a clear geographic divide in sentiment toward in-car advertising.",
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      "kind": "callout",
      "text": "More than 50% of Australian and European costumers do not want in-car advertisements. Asian and Middle Eastern countries will consider in-car advertisements",
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      "text": "For customers, consent to in-car advertising is often linked to the usefulness of the advertising or discount possibilities",
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      "text": "Agreement with in-car advertisement",
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      "text": "Consumer interest in in-car advertising: 50%",
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      "text": "Source: Simon-Kucher global automotive study April 2023 (n=8235); Q: With the increasing digitalization of cars, in-car advertising has become an important topic. This form of advertising would allow advertisers to play a targeted ad on your car's media screen. Which of the following statements do you relate to most regarding in-car advertising?; Overall sample size per question might vary (e.g., due to preselected answers)",
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      "text": "In-car advertisements aren't appealing to European and Australian customers whereas Asian and Middle Eastern customers are interested",
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