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  "documentTitle": "Global Automotive Study 2023",
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  "notes": "Data source: Simon-Kucher global automotive study April 2023 (n=8235).",
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      "text": "44% of customers do not like the idea of receiving advertisements in the car",
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      "text": "The younger the generations, the more open they are to in-car advertisements. 67% of millennials do accept in-car advertisements, but there is no clear indication of under what conditions they would accept the ads",
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      "text": "Source: Simon-Kucher global automotive study April 2023 (n=8235); Q: With the increasing digitalization of cars, in-car advertising has become an important topic. This form of advertising would allow advertisers to play a targeted ad on your car's media screen.",
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