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  "documentTitle": "Global Automotive Study 2023",
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      "text": "On one hand, 1 out of 2 customers expect a decrease in purchase power - leading to: Customers putting a higher focus on vehicle price vs. our past studies.",
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      "text": "Customers are adapting in response to unstable markets: 1 out of 2 expect decreased purchase power; 3 out of 5 might delay purchase; 15-20% more spend; 58% open to leasing; 50% accept volatile pricing.",
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      "text": "Growing preference for local brands: 75% global consideration for German brands; 85% vs 84% German vs Chinese in China; local brands lead in France, Italy, US, South Korea, Japan.",
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      "text": "EVs are becoming mainstream: 63% vs 64% popularity; 89% China consideration; 74% Norway; 50-60% Europe/US; top reasons are environment, regulation, financial.",
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      "text": "Source: Simon-Kucher global automotive study April 2023 (n=8235)",
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