{
  "docId": "019dd923-5de0-76bd-a164-471290239655",
  "docSlug": "bfc768df7c748aec",
  "documentTitle": "Global Automotive Study 2023",
  "authorId": "SimonKucher",
  "authorName": "Simon-Kucher",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 57,
  "pageCount": 74,
  "prevPage": 56,
  "nextPage": 58,
  "slideType": "market_landscape",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 6,
  "notes": "Includes market-specific insights for top/bottom countries and generational breakdown.",
  "elementsJson": [
    "bar_chart_stacked",
    "bar_chart_vertical",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a164-471290239655/57",
  "deckHref": "/decks/019dd923-5de0-76bd-a164-471290239655",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a164-471290239655.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a164-471290239655#slide-57",
  "components": [
    {
      "bbox": null,
      "kind": "callout",
      "text": "Strong interest among younger generations, especially Gen Z and millennials",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-e592-7177-ac39-ae1aaf6d9376",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.18,
        "x": 0.04,
        "y": 0.26
      },
      "kind": "chart",
      "text": "Battery swap vs. recharge interest",
      "attrs": null,
      "subkind": "bar-stacked",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f8943e71-074d-4456-84d6-d34ba83d5d39",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.38,
        "x": 0.29,
        "y": 0.36
      },
      "kind": "chart",
      "text": "Generation split interest",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "835a833b-9914-48cb-aae6-bc749a2edabc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.95,
        "x": 0.03,
        "y": 0.92
      },
      "kind": "disclaimer",
      "text": "Source: Simon-Kucher global automotive study April 2023 (n=8235); Q: An alternative to reduce charging times is switching your empty battery for a charged one...",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2cc3eb16-31a7-4bd2-ad92-e6dbe4d64aff",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.22,
        "x": 0.74,
        "y": 0.25
      },
      "kind": "list",
      "text": "Market specifics: Top 3 countries for consideration: Turkey, India, and UAE; Top 3 countries for non-consideration: Belgium, Finland, and Netherlands",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "55d02ace-0f6a-415b-b3a7-62877d4b7b44",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2,
        "w": 0.22,
        "x": 0.74,
        "y": 0.65
      },
      "kind": "list",
      "text": "Generation split: No strong opposition to battery swapping across generations; Strong interest among younger generations, especially Gen Z and millennials",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f8148cd8-1175-44ee-bad0-eea31d94fb06",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Consumer interest in battery swap: 90%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-e592-7177-ac39-b2df8a7c9f21",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.65,
        "x": 0.03,
        "y": 0.06
      },
      "kind": "title",
      "text": "Battery swap technology is one key opportunity to differentiate from competitors and meet expectations, especially of younger customers",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "88a06d52-e04f-4cf9-a4f4-72f987a657af",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "5ae84fdc-9f37-47b2-8dcf-a84588aa7053",
      "evidence": "The slide uses bullet points to list key findings and insights.",
      "confidence": 0.6
    }
  ],
  "frameworks": [
    {
      "name": "audience-segmentation",
      "slug": null,
      "matchId": "6564809c-225c-49ec-8ab1-d0e5a59ba8aa",
      "evidence": "Generational split analysis",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}