{
  "docId": "019dd923-5de0-76bd-a164-471290239655",
  "docSlug": "bfc768df7c748aec",
  "documentTitle": "Global Automotive Study 2023",
  "authorId": "SimonKucher",
  "authorName": "Simon-Kucher",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 53,
  "pageCount": 74,
  "prevPage": 52,
  "nextPage": 54,
  "slideType": "case_study",
  "function": "illustrate_case",
  "density": "balanced",
  "nDataPoints": 27,
  "notes": "The slide uses a 1-7 Likert scale represented as a diverging stacked bar chart to compare consumer sentiment across three different price-change frequencies.",
  "elementsJson": [
    "headline_text",
    "bar_chart_100pct",
    "callout_box",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a164-471290239655/53",
  "deckHref": "/decks/019dd923-5de0-76bd-a164-471290239655",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a164-471290239655.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a164-471290239655#slide-53",
  "components": [
    {
      "bbox": {
        "h": 0.115,
        "w": 0.21,
        "x": 0.757,
        "y": 0.323
      },
      "kind": "callout",
      "text": "No significant difference for the acceptance of price changes for different time frames tested in A/B testing",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fc3e1483-771e-4ef2-8066-1bca1cc7706d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.42,
        "x": 0.26,
        "y": 0.25
      },
      "kind": "chart",
      "text": "Opinion on more frequent price changes for vehicles",
      "attrs": null,
      "subkind": "bar-stacked-100pct",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5770f3b5-6d6e-42f4-bb35-3f940da00c99",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.95,
        "x": 0.03,
        "y": 0.92
      },
      "kind": "disclaimer",
      "text": "Source: Simon-Kucher global automotive study April 2023 (n=8235); Q: As of today, prices for cars and mobility services are rather fixed. In other industries prices are more flexible to adjust for certain effects (e.g., seasonality).",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7f41b1dd-c45d-458e-ab56-4df74658ed5f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Consumer acceptance",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-e592-7177-ac39-cf5f1c25f427",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.8,
        "x": 0.03,
        "y": 0.1
      },
      "kind": "title",
      "text": "The frequency in price changes does not influence the acceptance of price dynamics",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e338d935-16d8-479a-93c2-e751ffdc6801",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}