{
  "docId": "019dd923-5de0-76bd-a164-471290239655",
  "docSlug": "bfc768df7c748aec",
  "documentTitle": "Global Automotive Study 2023",
  "authorId": "SimonKucher",
  "authorName": "Simon-Kucher",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 52,
  "pageCount": 74,
  "prevPage": 51,
  "nextPage": 53,
  "slideType": "key_takeaways",
  "function": "summarize",
  "density": "dense",
  "nDataPoints": 21,
  "notes": "The chart is a 100% stacked bar chart representing a Likert scale (1-7).",
  "elementsJson": [
    "headline_text",
    "bar_chart_100pct",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a164-471290239655/52",
  "deckHref": "/decks/019dd923-5de0-76bd-a164-471290239655",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a164-471290239655.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a164-471290239655#slide-52",
  "components": [
    {
      "bbox": {
        "h": 0.35,
        "w": 0.25,
        "x": 0.73,
        "y": 0.15
      },
      "kind": "callout",
      "text": "KEY INSIGHTS\n- A majority of customers is open to a more dynamic approach to pricing\n- Overall for customers, the chance of getting a better price seems to outweigh the risk of potentially higher prices",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "06e69953-43a3-430f-83b0-64b81df30120",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.25,
        "x": 0.73,
        "y": 0.55
      },
      "kind": "callout",
      "text": "MARKET SPECIFICS\n- Scandinavian countries are not open to more dynamic prices\n- China, India, Saudi Arabia, and the UAE are the most accepting of frequent price changes",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "95255414-d4f8-413c-a007-2187e485d313",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "A majority of customers is open to a more dynamic approach to pricing",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-e592-7177-ac3a-8d8aa7250b8a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.6,
        "w": 0.68,
        "x": 0.03,
        "y": 0.22
      },
      "kind": "chart",
      "text": "Opinion on more frequent price changes for vehicles",
      "attrs": null,
      "subkind": "bar-stacked-100pct",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "47cc11a0-bbdd-4645-b7f8-f93ac0aeff26",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Consumer agreement",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-e592-7177-ac3a-910988d4fcfb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.95,
        "x": 0.03,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "Source: Simon-Kucher global automotive study April 2023 (n=8235); Q: As of today, prices for cars and mobility services are rather fixed. In other industries, prices are more flexible to adjust for certain effects (e.g., seasonality). Thus, prices can be lower or higher than what you are used to. Imagine if prices changed [daily/weekly/monthly]. To what extent do you agree with the following statements regarding more dynamic prices?; Overall sample size per question might vary (e.g., due to preselected answers)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a57287dc-ed39-49e1-8c71-80557e3d5bb7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.7,
        "x": 0.03,
        "y": 0.05
      },
      "kind": "title",
      "text": "Respondents largely accept more frequent price changes as they are already used to these outside of car purchases",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d3287453-c6f9-4bc3-a287-ca88fe6bda65",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}