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  "documentTitle": "Global Automotive Study 2023",
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  "notes": "Data from Simon-Kucher Global Automotive Study 2023.",
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      "text": "KEY INSIGHTS: Test drives as a necessary step in the purchase process; Customers expect free test drives; 53% are not willing to pay for it; If customers are willing to pay for a home delivery of a test vehicle, the expected fee or willingness to pay varies significantly",
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      "text": "1) Respondents interested in test drive (n=7598); Source: Simon-Kucher global automotive study April 2023 (n=8235); Q: How important is test driving a new car for you in the purchasing process?; Q: Some online sellers offer a test drive service, e.g., by bringing the car to your home. What would be an expensive but still acceptable price for this additional service as part of the online purchase?; Overall sample size per question might vary (e.g., due to preselected answers)",
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