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  "documentTitle": "Global Automotive Study 2023",
  "authorId": "SimonKucher",
  "authorName": "Simon-Kucher",
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  "notes": "The chart uses a grouped bar format to compare agreement levels across four generational cohorts for six specific website attributes.",
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      "kind": "callout",
      "text": "Millennials show the highest usage and satisfaction due to highest agreements; Gen Z demands better websites from manufacturers.",
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      "toolName": "Visual emphasis",
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      "kind": "chart",
      "text": "Car manufacturer website (share of respondents who agree with statements)",
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      "kind": "list",
      "text": "MARKET SPECIFICS: High agreement and satisfaction in India, Saudi Arabia, and UAE, especially regarding car configurators",
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      "text": "KEY INSIGHTS: Starting point in purchase process; Source to contact car dealers; Millennials show highest usage; Gen Z demands better websites.",
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      "kind": "list",
      "text": "vs. 2022: Customers agree slightly more with the statements now in contrast to the previous study",
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      "kind": "metric",
      "text": "Customer satisfaction agreement: 75%",
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      "toolName": "Quantification",
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      "kind": "source-note",
      "text": "1) Agreement defined as 5, 6, or 7 on a 1-7 scale; Source: Simon-Kucher global automotive study April 2023 (n=8235); Q: When you think about the car manufacturer's website you last visited: Please indicate to which extent you agree or disagree with the following statements.; Overall sample size per question might vary (e.g., due to preselected answers)",
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      "kind": "title",
      "text": "Evaluation of manufacturer websites is overall quite positive – satisfaction of Gen Z with online sales tools is falling behind older generations",
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