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  "documentTitle": "Global Automotive Study 2023",
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      "text": "KEY INSIGHTS: Physical showrooms are the most used channel for car purchases; Test drives and a direct contact are very important across all generations; Millennials and Gen Z show substantial interest in online purchases",
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      "text": "MARKET SPECIFICS: Turkey has the highest share of sales going through online channels, mainly platforms",
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      "text": "Physical showrooms are the most used channel for car purchases; Test drives and a direct contact are very important across all generations; Millennials and Gen Z show substantial interest in online purchases.",
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      "text": "Sales channels for last car",
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      "kind": "disclaimer",
      "text": "1) Respondents currently owning a car (n=7493); Source: Simon-Kucher global automotive study April 2023 (n=8235); Q: Where did you last purchase or lease a vehicle?; Q: When you think about the process of purchasing a vehicle and how you envision your interaction with any dealership: To what extent do you agree with the following statements?; Overall sample size per question might vary (e.g., due to preselected answers)",
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      "text": "Share of respondents: 87%",
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      "text": "Customers are open to buying online but want to keep some of the key elements from the past such as a test drive and main contact person",
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