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  "documentTitle": "Global Automotive Study 2023",
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  "notes": "The slide uses a combination of bar charts for satisfaction/dissatisfaction and a dot plot with country flags for market-specific satisfaction levels.",
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      "kind": "callout",
      "text": "MARKET SPECIFICS: South European and east Asian countries experience lower purchase satisfaction",
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      "text": "KEY INSIGHTS: Customers are generally satisfied with their purchase. Main dissatisfactions are time, negotiations, and fear of not making the perfect choice.",
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      "text": "vs. 2022: Customers are slightly more satisfied with their last purchase",
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      "text": "Main dissatisfactions during the purchase process are time needed, negotiations, and the fear of not making the perfect choice in terms of price and product.",
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      "text": "Reasons for dissatisfaction",
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      "text": "Satisfaction levels from not satisfied to very satisfied",
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      "text": "Customer satisfaction: 32%",
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      "kind": "source-note",
      "text": "1) Not satisfied respondents (n=253); Source: Simon-Kucher global automotive study April 2023 (n=8235); Q: Please think about the last time you purchased or leased a new car. How satisfied were you with the process?",
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      "text": "Customers are quite satisfied with their last purchase process – providing a targeted and transparent experience is key to success",
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