{
  "docId": "019dd923-5de0-76bd-a164-471290239655",
  "docSlug": "bfc768df7c748aec",
  "documentTitle": "Global Automotive Study 2023",
  "authorId": "SimonKucher",
  "authorName": "Simon-Kucher",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 39,
  "pageCount": 74,
  "prevPage": 38,
  "nextPage": 40,
  "slideType": "industry_trends",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 2,
  "notes": "The slide highlights brand as the #4 purchase driver overall.",
  "elementsJson": [
    "headline_text",
    "bar_chart_horizontal",
    "photo",
    "callout_box",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a164-471290239655/39",
  "deckHref": "/decks/019dd923-5de0-76bd-a164-471290239655",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a164-471290239655.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a164-471290239655#slide-39",
  "components": [
    {
      "bbox": {
        "h": 0.1,
        "w": 0.15,
        "x": 0.45,
        "y": 0.7
      },
      "kind": "callout",
      "text": "Importance of brand as a purchase criterion increased compared to the previous year",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b517c462-bb36-4517-8942-15f6ee7adf79",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.25,
        "w": 0.25,
        "x": 0.35,
        "y": 0.45
      },
      "kind": "chart",
      "text": "Average importance of brand",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d1f0f60f-de67-48b9-a762-1092af8846ea",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 0.38,
        "x": 0.62,
        "y": 0
      },
      "kind": "image",
      "text": "Woman leaning on a car",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dcc1cfa4-7776-4ba8-bdd9-2c4ff256d35f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.3,
        "x": 0.03,
        "y": 0.35
      },
      "kind": "list",
      "text": "Recap: Importance of purchase drivers list showing rank 1, 2, 3, 4 (Brand), 6, 8, 10",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5b3964b4-20e4-4616-9e4e-2baa3b03da91",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Average importance of brand: 9%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-e591-76ed-bec6-67a2c46a8d22",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.6,
        "x": 0.03,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "1) Only considering markets that were part of 2022 and 2023 study; Source: Simon-Kucher global automotive study April 2023 (n=8235); Q: When you think about buying a car, how important is each of the following purchase drivers?; Overall sample size per question might vary (e.g., due to preselected answers)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e9e6d508-462a-482e-bdf5-f4a99d444f74",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.55,
        "x": 0.03,
        "y": 0.2
      },
      "kind": "title",
      "text": "Respondents allocate greater importance to the brand as a purchase driver when buying a new car",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "876c69bd-1b46-43b3-9457-5abf2685f052",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}