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  "documentTitle": "Global Automotive Study 2023",
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      "text": "Consideration of electric vehicles reaches peak in some markets – now it is about delivering the right products and infrastructure.",
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      "text": "Autonomous driving. Slight increase in interest for autonomous driving, which is significantly higher for younger generations. Especially traditional manufacturers need to further invest in and improve their autonomous driving technology as they still have a trust advantage on safety in general.",
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      "text": "Sustainability is in customers' focus, but monetization is challenging. Customers demand that manufacturers consider sustainability aspects for their vehicles. However, they rarely are a key differentiator associated with an extra WTP. Manufacturers should meet customers' expectations by improving their sustainability but avoid using this as sole value driver.",
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      "text": "Consideration of electric vehicles reaches peak in some markets – now it is about delivering the right products and infrastructure. Consideration of electric vehicles is globally on the rise but slowing down on a high level in some markets; non-EV owners are unaware of the superior driving experience and more concerned about the required range. Customers are ready to buy, but products and especially infrastructure are not catching up. Act fast to not lose momentum among your customer base. First-time buyers need to be pulled in with range of at least 400 km for new vehicles entering the markets. The range most customers require will become visible over time – depending on the ramp-up of the infrastructure.",
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      "text": "How to act? Update on electrification and autonomous driving",
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