{
  "docId": "019dd923-5de0-76bd-a164-471290239655",
  "docSlug": "bfc768df7c748aec",
  "documentTitle": "Global Automotive Study 2023",
  "authorId": "SimonKucher",
  "authorName": "Simon-Kucher",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 30,
  "pageCount": 74,
  "prevPage": 29,
  "nextPage": 31,
  "slideType": "data_table",
  "function": "quantify_impact",
  "density": "dense",
  "nDataPoints": 8,
  "notes": "The chart uses a constant-sum survey methodology (100 points distributed across items).",
  "elementsJson": [
    "bar_chart_vertical",
    "callout_box",
    "photo",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a164-471290239655/30",
  "deckHref": "/decks/019dd923-5de0-76bd-a164-471290239655",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a164-471290239655.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a164-471290239655#slide-30",
  "components": [
    {
      "bbox": {
        "h": 0.1,
        "w": 0.25,
        "x": 0.7,
        "y": 0.38
      },
      "kind": "callout",
      "text": "When asked to distribute 100 points according to importance, on average 19 points were given to 10% cash discount",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "891a13e8-191c-4800-9ddb-ba5274aea204",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.55,
        "x": 0.406,
        "y": 0.35
      },
      "kind": "chart",
      "text": "Importance of sustainability characteristics in comparison to cash discount",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2c218d7a-89d6-4aea-a30e-81fc73c2d8b1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 1,
        "w": 0.37,
        "x": 0,
        "y": 0
      },
      "kind": "image",
      "text": null,
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c030dc3e-cefb-4f20-b394-59d9b9a720ae",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Importance points: 19",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-e591-76ed-bec5-59d26d8e9da7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.55,
        "x": 0.406,
        "y": 0.91
      },
      "kind": "source-note",
      "text": "Source: Simon-Kucher global automotive study April 2023 (n=8235); Q: Environmental impact is becoming more and more relevant these days. Imagine you can purchase a more sustainable vehicle without sacrificing any main attributes of the car.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "56f39f6b-bd17-4239-85ea-6bc6bbeec1e6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.55,
        "x": 0.406,
        "y": 0.205
      },
      "kind": "title",
      "text": "Sustainability comes in multiple shapes – Manufacturers need to approach it holistically to fully monetize",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9792f81a-c413-4d36-9088-9c0cd51065de",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Data Story Arc",
      "slug": "data-story-arc",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "8e951250-735b-4aed-9391-9874fa6a3bc8",
      "evidence": "Sustainability comes in multiple shapes – Manufacturers need to approach it holistically to fully monetize",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "constant-sum-survey",
      "slug": null,
      "matchId": "14ebae86-6ab1-4185-989e-cf33fc2b0392",
      "evidence": "When asked to distribute 100 points according to importance",
      "confidence": 0.9
    }
  ],
  "arcBeats": [
    {
      "to": 30,
      "from": 22,
      "beatId": "dd897a71-404a-4a9d-b85c-2ec67fac098e",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "The document provides recommendations for action and highlights innovative business models.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 30,
      "from": 24,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "8148bb72-3388-4556-91b6-be3db31ad0a9",
      "evidence": "The document discusses the growing importance of sustainability and electrification.",
      "position": 1,
      "objective": "Highlighting the importance of sustainability and electrification",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}