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  "documentTitle": "Global Automotive Study 2023",
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  "authorName": "Simon-Kucher",
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  "notes": "The slide uses a pie chart to segment purchase drivers, highlighting sustainability vs other factors.",
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      "kind": "callout",
      "text": "KEY INSIGHTS: Sustainability factors account for 28% in the importance over all purchase criteria. The core sustainability factors (CSF) only account for 9%",
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      "text": "MARKET SPECIFICS: Above 10% importance in India (13.4%), China (12.3%), UAE (12%), Saudi Arabia (11.5%), and Turkey (10.5%) for CSF",
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      "text": "GENERATION SPLIT: Decreasing importance of the core sustainability factors the older the generations",
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      "text": "Fuel/energy consumption; Longevity/reliability; Level of CO2 emissions; Environmental footprint of built materials; Other",
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      "text": "Source: Simon-Kucher global automotive study April 2023 (n=8235); Q: When you think about buying a car, how important is each of the following purchase drivers?; Overall sample size per question might vary (e.g., due to preselected answers)",
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      "text": "Younger generations put more weight on sustainability factors, so growing importance can be expected for the future",
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