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  "documentTitle": "Global Automotive Study 2023",
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  "notes": "The chart uses a stacked bar format to compare two components of price sensitivity across 13 vehicle categories.",
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      "text": "Owners of small hatchbacks distribute 19 points to the vehicle price and additional 23 points to other price-related criteria",
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      "text": "Importance of price-related criteria among all purchase drivers",
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      "text": "1) Aggregation of vehicle price, maintenance costs, resale value, and fuel consumption; Source: Simon-Kucher global automotive study April 2023 (n=8235); Q: When you think about buying a car, how important is each of the following purchase drivers?; Overall sample size per question might vary (e.g., due to preselected answers)",
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      "text": "Vehicle size and type is driving the importance of price – small hatchback, compact SUV, and people carrier/minivan being most price-sensitive",
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