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  "notes": "The chart uses a cumulative distribution approach to show how 100 points are allocated across 12 criteria, culminating in a total split of 37 (price) vs 63 (value).",
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      "text": "Nearly 2/3 of points were distributed to value-related criteria, vs. a little more than 1/3 to price related ones",
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      "text": "Source: Simon-Kucher global automotive study April 2023 (n=8235); Q: When you think about buying a car, how important is each of the following purchase drivers? Please distribute 100 points; Overall sample size per question might vary (e.g., due to preselected answers)",
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