{
  "docId": "019dd923-5de0-76bd-a164-471290239655",
  "docSlug": "bfc768df7c748aec",
  "documentTitle": "Global Automotive Study 2023",
  "authorId": "SimonKucher",
  "authorName": "Simon-Kucher",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 11,
  "pageCount": 74,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 12,
  "notes": "The chart uses a 1-7 scale for agreement, with 5-7 defined as 'Agree'.",
  "elementsJson": [
    "headline_text",
    "photo",
    "bar_chart_100pct",
    "callout_box",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a164-471290239655/11",
  "deckHref": "/decks/019dd923-5de0-76bd-a164-471290239655",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a164-471290239655.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a164-471290239655#slide-11",
  "components": [
    {
      "bbox": {
        "h": 0.06,
        "w": 0.2,
        "x": 0.77,
        "y": 0.3
      },
      "kind": "callout",
      "text": "Highest agreement in South Korea and Turkey, lowest in China",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "19895c3f-79a4-4120-94f9-7c5c8dc378b8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.2,
        "x": 0.77,
        "y": 0.69
      },
      "kind": "callout",
      "text": "Highest agreement in South Korea, Australia, UAE, and India",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c7cc85a3-3f93-42a5-9028-d4908cd451e4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.53,
        "x": 0.435,
        "y": 0.18
      },
      "kind": "chart",
      "text": "Stacked bar chart showing consumer sentiment across four categories.",
      "attrs": null,
      "subkind": "bar-stacked-100pct",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d278828e-73b6-4bd9-a039-63f9435e0fbb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.38,
        "x": 0.03,
        "y": 0.18
      },
      "kind": "image",
      "text": "Hand with coins and financial chart overlay",
      "attrs": null,
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6cada4d4-e99b-42e1-89fd-ce1707ee7c17",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Consumer agreement: 60%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-e591-76ed-bec6-ffca3cc29f6e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.96,
        "x": 0.03,
        "y": 0.91
      },
      "kind": "source-note",
      "text": "1) Agreement defined as 5, 6, or 7 on a 1-7 scale, disagreement defined as 1, 2, or 3 on a 1-7 scale; Source: Simon-Kucher global automotive study April 2023 (n=8235); Q: Currently, markets all over the world are heavily influenced by effects such as supply shortages, inflation, etc. To what degree do you assume this will impact your purchase decision?; Overall sample size per question might vary (e.g., due to preselected answers)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d2d18bcd-76ea-4424-a026-81ec6353b5ab",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.1,
        "w": 0.75,
        "x": 0.03,
        "y": 0.05
      },
      "kind": "title",
      "text": "Majority expects a decrease in purchasing power and plans on keeping their current vehicle longer – many still expect the availability of vehicles to be an issue",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1b41625f-8637-456f-9342-6f8d7db161a7",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 20,
      "from": 11,
      "beatId": "d6e077af-5444-43e5-a68c-95507b31f5a3",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "The document provides data and statistics to support the findings.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}