{
  "docId": "019dd923-5de0-76bd-a164-3e8f3200dcc2",
  "docSlug": "c34df129bc41d71f",
  "documentTitle": "B2B eCommerce Case Study Elevate",
  "authorId": "SimonKucher",
  "authorName": "Simon-Kucher",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "portrait",
  "aspectRatio": 0.707,
  "pageNumber": 3,
  "pageCount": 4,
  "prevPage": 2,
  "nextPage": 4,
  "slideType": "implementation_plan",
  "function": "plan_implementation",
  "density": "dense",
  "nDataPoints": 1,
  "notes": "The slide uses a 2x2 matrix for market strategy, a prioritization table for channels, and a waterfall chart for financial impact.",
  "elementsJson": [
    "quadrant_chart",
    "comparison_table",
    "waterfall_chart",
    "numbered_list",
    "callout_box"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a164-3e8f3200dcc2/3",
  "deckHref": "/decks/019dd923-5de0-76bd-a164-3e8f3200dcc2",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a164-3e8f3200dcc2.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a164-3e8f3200dcc2#slide-3",
  "components": [
    {
      "bbox": {
        "h": 0.12,
        "w": 0.9,
        "x": 0.05,
        "y": 0.83
      },
      "kind": "callout",
      "text": "Up to 10.5% p.a. revenue increase due to online channel build-up within 3 years",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0b5a2cbe-7602-44ef-b9fc-261d9677620a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.48,
        "x": 0.104,
        "y": 0.55
      },
      "kind": "chart",
      "text": "Estimation of the expected revenue contribution",
      "attrs": null,
      "subkind": "waterfall",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "aa3ef473-8f1b-454c-9306-5158d72c594e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.48,
        "x": 0.104,
        "y": 0.175
      },
      "kind": "framework",
      "text": "Strategic approach matrix",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a7d67972-03e2-462b-a84e-9b11494d8a4d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "framework",
      "text": "2x2 Matrix",
      "attrs": null,
      "subkind": null,
      "toolName": "Structuring frame",
      "toolSlug": "structuring-frame",
      "confidence": null,
      "componentId": "019dd951-e592-7177-ac3c-b13f0a138f3f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.5,
        "w": 0.25,
        "x": 0.63,
        "y": 0.00195
      },
      "kind": "list",
      "text": "1. Selection strategic approach\n2. Channel prioritization\n3. Incremental revenue contribution estimate",
      "attrs": null,
      "subkind": "numbered",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "edb33a85-ad99-4a92-916a-3e42d25fd076",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Revenue increase: 10.5%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-e592-7177-ac3c-ade492b1a7d4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.48,
        "x": 0.104,
        "y": 0.37
      },
      "kind": "table",
      "text": "Channel prioritization table",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3d73ab4f-cecc-43a2-bdba-ebf74ac255d1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.12,
        "x": 0.104,
        "y": 0.132
      },
      "kind": "title",
      "text": "Deliverables",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "62a66fe1-374b-4829-a8ba-e30489a313a8",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "42a701d5-d399-4f5c-8a3d-45e061b4c458",
      "evidence": "framework/instance: Strategic approach matrix",
      "confidence": 0.7
    },
    {
      "name": "Waterfall chart",
      "slug": "waterfall-chart",
      "agent": null,
      "layer": "slide",
      "matchId": "d3e475cd-97cd-4b75-8f97-26fa01cb3b0c",
      "evidence": "chart/waterfall: Estimation of the expected revenue contribution",
      "confidence": 0.9
    }
  ],
  "frameworks": [
    {
      "name": "matrix-2x2",
      "slug": null,
      "matchId": "4d9c7360-735b-4570-8b58-10c730f99f6f",
      "evidence": "2x2 matrix used to categorize market strategy",
      "confidence": 1
    },
    {
      "name": "waterfall-chart",
      "slug": null,
      "matchId": "c98112a3-93b8-4781-8bf9-f4efbba210d3",
      "evidence": "Waterfall chart used for revenue contribution estimation",
      "confidence": 1
    }
  ],
  "arcBeats": [
    {
      "to": 3,
      "from": 3,
      "beatId": "a2a8a73c-7974-4e47-a674-15253739afd5",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "Implementation plan suggests solution",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}