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      "text": "Source: Simon-Kucher & Partners; Global Sustainability Study 2021 (N=10,281); Income split: Low: <$50k, Middle: 50k to <150k, High: ≥$150k; Education level split: Low: Incomplete Secondary (high school) Education, Middle: Secondary (high school) Education, High: Some College, University, Technical School or Further Education",
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      "kind": "title",
      "text": "Demographics: Globally surveyed 10,281 consumers across all generations on attitude, importance and willingness-to-pay for sustainability (2/2)",
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