{
  "docId": "019dd923-5de0-76bd-a164-3b1ab087961a",
  "docSlug": "47c539ae0743a266",
  "documentTitle": "Global Sustainability Study 2021",
  "authorId": "SimonKucher",
  "authorName": "Simon-Kucher",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 5,
  "pageCount": 31,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "roadmap",
  "function": "summarize",
  "density": "overcrowded",
  "nDataPoints": 0,
  "notes": "The chart shows a downward trend in WTP over time, which is an interesting counter-intuitive insight for a sustainability slide.",
  "elementsJson": [
    "headline_text",
    "action_title",
    "process_diagram",
    "line_chart",
    "callout_box",
    "footnote"
  ],
  "metadataConfidence": 0.95,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a164-3b1ab087961a/5",
  "deckHref": "/decks/019dd923-5de0-76bd-a164-3b1ab087961a",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a164-3b1ab087961a.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a164-3b1ab087961a#slide-5",
  "components": [
    {
      "bbox": {
        "h": 0.75,
        "w": 0.22,
        "x": 0.75,
        "y": 0.15
      },
      "kind": "callout",
      "text": "CONCLUSION: For companies to survive, they must innovate and transform their business practices to become sustainable now rather than later as the speed of change will continue to accelerate",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9f79dfeb-391a-4902-b549-6e063dc1952d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "callout",
      "text": "For companies to survive, they must innovate and transform their business practices to become sustainable now rather than later as the speed of change will continue to accelerate",
      "attrs": null,
      "subkind": null,
      "toolName": "Visual emphasis",
      "toolSlug": "visual-emphasis",
      "confidence": null,
      "componentId": "019dd951-e591-76ed-beb9-60cb7ed96f79",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.65,
        "x": 0.05,
        "y": 0.35
      },
      "kind": "chart",
      "text": "WTP over time trend line",
      "attrs": null,
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "213c9206-2116-457d-a58e-875b944bc1dd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "framework",
      "text": "Three Horizons",
      "attrs": null,
      "subkind": null,
      "toolName": "Structuring frame",
      "toolSlug": "structuring-frame",
      "confidence": null,
      "componentId": "019dd951-e591-76ed-beb9-65f0108e41fa",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.28,
        "y": 0.15
      },
      "kind": "list",
      "text": "2. Mid-term: DIFFERENTIATION. Companies that offer sustainable products/services will continue to disrupt traditional players and become the leaders in their industry.",
      "attrs": null,
      "subkind": "timeline-item",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "02251262-4e78-4ecc-9a36-786c45fd463b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.05,
        "y": 0.15
      },
      "kind": "list",
      "text": "1. Today: INFLECTION POINT. Mission-driven, “green” companies continue to thrive but traditional businesses are still experiencing growth without being sustainable.",
      "attrs": null,
      "subkind": "timeline-item",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4e0cccd7-6a71-4b56-a8f8-84937276cd2e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.15,
        "w": 0.2,
        "x": 0.5,
        "y": 0.15
      },
      "kind": "list",
      "text": "3. Long-term: TABLESTAKES. Businesses that do not transform to be sustainable will likely become irrelevant in a world that demands sustainable products and services.",
      "attrs": null,
      "subkind": "timeline-item",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ed448e5f-93b1-4e47-a71d-a0881f4f3a1e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.3,
        "x": 0.03,
        "y": 0.94
      },
      "kind": "source-note",
      "text": "Source: Simon-Kucher & Partners; Global Sustainability Study 2021 (N=10,281)",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7c42bf69-068d-40f5-b814-e0ce7dd49839",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.65,
        "x": 0.03,
        "y": 0.06
      },
      "kind": "title",
      "text": "Commercial implications: Companies must transform their businesses NOW in order to stay relevant for the future",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4bb3a3ce-c701-4499-9d3b-3e904713d9f7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.15,
        "x": 0.03,
        "y": 0.03
      },
      "kind": "title",
      "text": "FUTURE OUTLOOK",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0418e3e6-cf1a-4bc4-93b6-6f3778d247c6",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Three horizons (McKinsey)",
      "slug": "three-horizons",
      "agent": null,
      "layer": "slide",
      "matchId": "fde27db3-6f04-437d-8415-615c10d7c678",
      "evidence": "The slide explicitly mentions 'Three Horizons' as a framework for understanding the future outlook.",
      "confidence": 0.9
    }
  ],
  "frameworks": [
    {
      "name": "timeline",
      "slug": null,
      "matchId": "66545195-4c67-4725-b37d-fcf5d085bb3f",
      "evidence": "Three-stage progression from Today to Long-term",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}