{
  "docId": "019dd923-5de0-76bd-a164-3b1ab087961a",
  "docSlug": "47c539ae0743a266",
  "documentTitle": "Global Sustainability Study 2021",
  "authorId": "SimonKucher",
  "authorName": "Simon-Kucher",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "landscape",
  "aspectRatio": 1.777,
  "pageNumber": 26,
  "pageCount": 31,
  "prevPage": 25,
  "nextPage": 27,
  "slideType": "data_table",
  "function": "analyze_data",
  "density": "dense",
  "nDataPoints": 30,
  "notes": "Data sourced from Simon-Kucher & Partners Global Sustainability Study 2021.",
  "elementsJson": [
    "bar_chart_horizontal",
    "bar_chart_horizontal",
    "footnote"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a164-3b1ab087961a/26",
  "deckHref": "/decks/019dd923-5de0-76bd-a164-3b1ab087961a",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a164-3b1ab087961a.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a164-3b1ab087961a#slide-26",
  "components": [
    {
      "bbox": {
        "h": 0.7,
        "w": 0.45,
        "x": 0.52,
        "y": 0.18
      },
      "kind": "chart",
      "text": "Average sustainability premium",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "37276c5c-47be-4fcd-a59d-4a3749da321e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.45,
        "x": 0.03,
        "y": 0.18
      },
      "kind": "chart",
      "text": "Respondents WTP",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a5058190-d048-4cb8-84fc-98db31b0cb44",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.96,
        "x": 0.03,
        "y": 0.92
      },
      "kind": "disclaimer",
      "text": "Note: 1) High share of younger generations with high education and/or income levels. Source: Simon-Kucher & Partners; Global Sustainability Study 2021; Q: Imagine you are purchasing an item within [Pipe: Category] hat meets the environmental sustainability expectations that are most important to you. Which of the following best describes your willingness-to-pay for this item?; Q: Imagine you are purchasing an item within [Pipe: Category] hat meets the environmental sustainability expectations that are most important to you. Which of the following best describes your willingness-to-pay for this item?; N=10,281).",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c3da063d-7dc7-4a65-b8f8-29d6cc711067",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "metric",
      "text": "Willingness-to-pay: 52%",
      "attrs": null,
      "subkind": "primary",
      "toolName": "Quantification",
      "toolSlug": "quantification",
      "confidence": null,
      "componentId": "019dd951-e591-76ed-bebc-480724442335",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.65,
        "x": 0.03,
        "y": 0.08
      },
      "kind": "title",
      "text": "Share of respondents WTP and sustainability premium (across countries)",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4c8d3074-a674-4275-a2d9-f070fe0ebaf0",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}