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      "text": "Willingness to pay a premium for sustainability is highest in consumer goods (38%), though the premium amount is lowest (22% premium). Of the people that are willing to pay a sustainability premium, WTP is highest for financial services (27% premium).",
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      "text": "Willingness to pay a premium for sustainability is highest in consumer goods (38%), though the premium amount is lowest (22% premium). Of the people that are willing to pay a sustainability premium, WTP is highest for financial services (27% premium).",
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      "text": "Source: Simon-Kucher & Partners; Global Sustainability Study 2021; Q: Imagine you are purchasing an item within [Pipe: Category] hat meets the environmental sustainability expectations that are most important to you. Which of the following best describes your willingness-to-pay for this item?; Q: Imagine you are purchasing an item within [Pipe: Category] hat meets the environmental sustainability expectations that are most important to you. Which of the following best describes your willingness-to-pay for this item?; N=10,281).",
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      "text": "Share of respondents WTP and sustainability premium (across industries)",
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