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      "text": "50% of consumers rank sustainability as a top 5 value driver which demonstrates its increasing relative importance during the purchase process and the role it plays as a key differentiator in the overall value proposition.",
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      "text": "Source: Simon-Kucher & Partners; Global Sustainability Study 2021; Q: Imagine you are purchasing an item within the [Pipe: Category]. Please rank up to 5 of the following factors in order of importance.; (N=10,281).",
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