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  "notes": "The chart displays five categories of change: No change, Minor change, Modest change, Significant change, and Total lifestyle change.",
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      "text": "Purchasing behavior has most significantly changed in Austria (42%), Italy (41%), Spain (35%) and Germany (34%).",
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      "text": "Respondents indicating they have turned their way of living around to be sustainable form a small minority in all countries (1-10%). However, the degree of shift in purchasing behavior varies significantly by country.",
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      "text": "Note: 1) High share of younger generations with high education and/or income levels. Source: Simon-Kucher & Partners; Global Sustainability Study 2021; Q: To what degree have your purchasing behavior and choices shifted towards buying more products over the past 5 years?; (N=10,281).",
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      "text": "Shift in purchase behavior past 5 years (across countries)",
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