{
  "docId": "019dd923-5de0-76bd-a164-360810ae7f89",
  "docSlug": "58f8f8a813e290ef",
  "documentTitle": "Innovation Playbook Case Study",
  "authorId": "SimonKucher",
  "authorName": "Simon-Kucher",
  "documentKindSlug": "consulting-deck",
  "documentKindLabel": "Consulting deck",
  "sourceTypeSlug": "strategy_consulting",
  "sourceTypeLabel": "Strategy consulting",
  "presentationDate": null,
  "orientation": "portrait",
  "aspectRatio": 0.707,
  "pageNumber": 4,
  "pageCount": 8,
  "prevPage": 3,
  "nextPage": 5,
  "slideType": "case_study",
  "function": "illustrate_case",
  "density": "dense",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": [
    "icon_grid",
    "bullet_list",
    "paragraph",
    "quote_block"
  ],
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019dd923-5de0-76bd-a164-360810ae7f89/4",
  "deckHref": "/decks/019dd923-5de0-76bd-a164-360810ae7f89",
  "deckJsonHref": "/decks/019dd923-5de0-76bd-a164-360810ae7f89.json",
  "deckAnchorHref": "/decks/019dd923-5de0-76bd-a164-360810ae7f89#slide-4",
  "components": [
    {
      "bbox": {
        "h": 0.265,
        "w": 0.792,
        "x": 0.104,
        "y": 0.179
      },
      "kind": "list",
      "text": "Management interviews & scorecard results; Internal innovation document review & deep dive into selected products; Customer interviews & surveys; Simon-Kucher benchmarks",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7a516992-676c-42a0-95af-3be296747d5e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.185,
        "w": 0.792,
        "x": 0.104,
        "y": 0.519
      },
      "kind": "paragraph",
      "text": "We gained internal buy-in by involving all departments, including Marketing, Sales, IT, HR, and Management. In addition, to incorporate the external perspective, we conducted 1-1 interviews with different departments of our client's customers to understand and resolve any perceived weaknesses. This ensured the recommended solutions and structures would be both internally and externally clear, implementable, and easily integrated into the organization. Once we had developed the ideal solution, we held regular monthly innovation meetings with the steering committee to help our client properly implement and integrate the process into their daily business. A neutral manager (not directly reporting to any of the conflicting departments) was assigned to oversee the overall innovation process, including implementation in IT systems to ensure a user-friendly environment.",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9439c613-d192-4d75-988c-95d47e39ff47",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.66,
        "x": 0.17,
        "y": 0.775
      },
      "kind": "quote",
      "text": "Simon-Kucher understood all requirements and resolved any P&L conflicts between our teams. Interviews with our customers, cross-departmental workshops, and alignment meetings with the steering team were all structurally designed and facilitated by Simon-Kucher and used to drive the perfect solution.",
      "attrs": null,
      "subkind": "testimonial",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "36699787-400f-4f25-8f23-99c2cdde61f7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": null,
      "kind": "quote",
      "text": "Simon-Kucher understood all requirements and resolved any P&L conflicts between our teams. Interviews with our customers, cross-departmental workshops, and alignment meetings with the steering team were all structurally designed and facilitated by Simon-Kucher and used to drive the perfect solution. — Client",
      "attrs": null,
      "subkind": null,
      "toolName": "Authority citation",
      "toolSlug": "authority-citation",
      "confidence": null,
      "componentId": "019dd951-e591-76ed-bebd-9986aa942483",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.021,
        "w": 0.095,
        "x": 0.104,
        "y": 0.106
      },
      "kind": "title",
      "text": "Approach",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7c4ecc91-0aad-45c1-9346-6ce5b44f64d6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.018,
        "w": 0.415,
        "x": 0.104,
        "y": 0.488
      },
      "kind": "title",
      "text": "Phase II: Solution Development & Implementation",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "667f1f57-ea04-40f3-8564-58b11c8653ea",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.018,
        "w": 0.115,
        "x": 0.104,
        "y": 0.145
      },
      "kind": "title",
      "text": "Phase I: Audit",
      "attrs": null,
      "subkind": "subtitle",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "68192914-8226-4116-9a7e-ab3ad9dc358f",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 5,
      "from": 4,
      "beatId": "350598cf-227f-464d-ae5c-ea28892c658a",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Solution & Approach",
      "beatSlug": "consultants-gambit-solution-approach",
      "evidence": "The approach and solution slides present the Innovation Playbook's application",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 5,
      "from": 3,
      "name": "Aha Moment",
      "slug": "03-aha-moment",
      "bestFor": "Data-heavy sections, research findings, analytical arguments",
      "matchId": "6d853dfa-dafb-4d8a-92fe-d48c0ccb7cbf",
      "evidence": "The problem statement and solution slides open and close the question",
      "position": 0,
      "objective": "What is the Innovation Playbook and how can it be applied?",
      "structure": "The Problem/Question -> What the Data Shows -> The Insight",
      "confidence": 0.7,
      "description": "Establish a tension, present data, then deliver the insight that changes everything"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}