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      "text": "1. 50% of millennials and higher income consumers are the ones that primarily seek out/research corporate social initiatives. 2. Sustainability in materials/processes is a top 2 cause that consumers care about across all corporate social initiatives. 3. Fashion brands can charge significant premiums for a sustainable clothing, companies built around the cause can charge even higher. 4. 80% of Gen Z consumers are willing to pay a premium for sustainable apparel despite still being relatively new to the workforce. 5. Only 42% of consumers expect sustainable clothing to contain mostly sustainable material.",
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      "text": "Source: Simon-Kucher & Partners, Simon-Kucher & Partners Sustainability Study Report Sep 2019.pptx",
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