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  "documentTitle": "Sustainability Study 2019",
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  "notes": "The chart highlights that only 12% of consumers expect 100% sustainability, while a significant portion expects lower percentages.",
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      "text": "Reading example: 37% of respondents expect sustainable to include less than 50% sustainable/ recycled materials",
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      "text": "Consumers do not expect perfection, only 12% expect sustainable clothing to be made from 100% sustainable materials",
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      "text": "Distribution of Expected % of Sustainable Materials Used",
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      "text": "Percentage of respondents: 12%",
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      "text": "Source: Simon-Kucher Sustainability Study N = 789. Q: What would you assume is the percentage of the fabric actually made from sustainable or recycled materials?",
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      "text": "It is not all or nothing, expectations on what sustainability implies run the full spectrum",
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