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  "documentTitle": "Global Pricing Sales Study 2017",
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      "text": "1. Focus digital transformation on delivering topline growth – not only on reducing costs – and develop a clear digitalization strategy & roadmap.\n2. Invest in data-driven price optimization and monetization of digital offers as these have the highest topline impact.\n3. Invest in professional pricing resources, who use Big Data to make smart price decisions and execute value-adding pricing strategies. Do not start price wars.\n4. Improve your customer segmentation and sales processes along your digital journey. This avoids automating ineffective processes. Use digitalization to free up your salesforce and help them engage with the right customers.\n5. Make digitalization a C-level responsibility, and do not leave it only to your IT team. You cannot automate (or digitalize) your way into a strategy. Work with all areas, from marketing, sales, and pricing to operations.",
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      "text": "Source: Simon-Kucher & Partners; Global Pricing & Sales Survey 2017 (n = 1,925)",
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      "text": "Our recommendations: How to avoid the Big Digital Fail",
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