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  "documentTitle": "Global Pricing Sales Study 2017",
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      "text": "Digitalization Heroes have an EBITDA that is 37% higher (4.7%-pts.) on average than that of other companies!",
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      "text": "Strategy: They focus on revenue improvements and are 84% more likely to have a roadmap in place to implement their digitalization strategy.",
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      "text": "Pricing: They employ 3.75x more people working full-time in pricing and are 2x as likely to use Big Data for price decisions.",
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      "text": "Source: Simon-Kucher & Partners; Global Pricing & Sales Survey 2017 (n = 1,925). * Companies that invest in and see the topline impact from digitalization; they also don't start price wars.",
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      "text": "18% of all companies are \"Digitalization Heroes\"* who outperform other companies on four levels",
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