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  "documentTitle": "Global Pricing Sales Study 2017",
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      "text": "Stronger relationship mgmt. necessary",
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      "text": "Source: Global Pricing & Sales Survey 2017 (n = 1,925); Q10: How do you expect the role of personal relationships between sales teams and the A-customer to evolve? Q10: How do you expect the role of personal relationships between sales teams and the B-customer to evolve? Q10: How do you expect the role of personal relationships between sales teams and the C/D-customer to evolve? Simon-Kucher & Partners, Global Pricing and Sales Study 2017",
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      "text": "Digitalization will change the role of the salesforce significantly",
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