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  "documentTitle": "Global Pricing Sales Study 2017",
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  "notes": "Includes a callout highlighting that the top 3 drivers are linked to digitalization and a footer note about price wars.",
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      "text": "67% of all industries are currently involved in a price war.",
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      "text": "Top 5 reasons for intensified price pressure",
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      "text": "Experienced higher price pressure in the last two years?",
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      "text": "Pricing pressure: 75%",
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      "text": "Digitalized companies are 2x as likely to start price wars!",
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      "kind": "source-note",
      "text": "Source: Global Pricing & Sales Survey 2017 (n = 1,925); Q19 Have you experienced higher price pressure in the last two years...; Q20 In your opinion, why has price pressure intensified? (select 1-3); Note that %s will not add to 100%...",
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      "text": "The increased pricing pressure in the last two years is mainly driven by factors linked to digitalization",
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