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  "documentTitle": "Global Pricing Sales Study 2017",
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      "text": "Initiatives to optimize prices using Big Data and monetize digital products have the highest topline impact, yet are the two areas where companies invest the least.",
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      "text": "topline impact: 48%",
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      "text": "Source: Global Pricing & Sales Survey 2017 (n = 1,925); Q14 What digitalization initiatives have you invested in so far?; *Note: %s will not add to 100% as companies were able to select multiple choices",
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