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      "text": "18% of all companies are Digitalization Heroes.",
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      "text": "18% of all companies are Digitalization Heroes. Digitalization Heroes avoid price wars and see a significant impact on their top line. On average, their EBITDA is 37% higher than that of other companies.",
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      "text": "3 in 4 companies fail to grow their top line with digitalization. 81% of all companies have invested in digitalization initiatives in the past three years. 75% of those efforts were focused on increasing the top line, yet only 23% of all companies have seen an impact.",
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      "text": "Companies can't \"escape\" digitalization as it will have a lasting impact on the marketplace going forward. Pricing pressure will continue to increase as it is heavily influenced by factors linked to digitalization. Digitalized companies are twice as likely to start price wars, with a detrimental impact on profit margins. Relationships with customers will change significantly, impacting the role of the salesforce. It will become more important than ever to correctly segment customers.",
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