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      "text": "Source: Global Pricing & Sales Survey 2017 (n = 1,925); *replies were cut from the valid response sample due to incomplete answers, or answers that did not meet timing threshold, inconsistent responses. Simon-Kucher & Partners, Global Pricing and Sales Study 2017",
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      "text": "Methodology: Online survey conducted by Simon-Kucher & Partners in collaboration with the Center for Pricing at Simon Business School, University of Rochester, and Z. John Zhang, Professor of Marketing at The Wharton School. 30 questions on business environment, digitalization, pricing, and sales practices.",
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      "text": "Sample size: 1,925 valid responses (3,296 responses originally*)",
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      "text": "Respondents: Over 40 countries, mainly from the US, Europe, and Asia. From all major industries. 45% C-level executives, 45% middle management. Panelists from SSI, an independent market research institute, as well as Simon-Kucher & Partners clients and prospects.",
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