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  "documentTitle": "Global Pricing Study 2011",
  "authorId": "SimonKucher",
  "authorName": "Simon-Kucher",
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      "text": "-25%",
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      "text": "EBITDA margin* over the last three years (index, percent)",
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      "text": "*EBITDA margin: earnings before interest, taxes, depreciation and amortization\nSource: Simon-Kucher & Partners Global Pricing Study 2011",
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