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  "documentTitle": "Global Pricing Study 2011",
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      "text": "The better the pricing know-how, the higher the pricing power, the higher the profits.",
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      "text": "1. Pricing power untapped\n2. Price wars continue\n3. Inflation threat under-estimated\n4. Four key measures",
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      "text": "profit impact: 25%",
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      "text": "Companies only get half of what they expect when they try to raise prices. Only about one-third of the companies is able to achieve at least 75% of the originally planned price increase. Telecommunications (25%) and life sciences (29%) have the lowest price implementation performance. 68% of the companies plan to increase prices below or in line with inflation.",
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      "text": "46% of companies still think they're in a price war (they didn't start). The crisis is over, but many companies are still fighting price wars. The extent of price wars differs greatly by country and industry; the Japanese market has by far the highest level (84%), followed by Italy (69%) and Spain (65%). High level of misperception: 83% of companies in a price war blame competitors for starting it.",
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      "text": "65% of the companies are not able to charge the prices they deserve. Only 35% of the companies have sufficient pricing power to achieve the 'right' price. Low pricing power is costly. It cuts profits by 25%. Chemicals (14%) and transport & logistics (19%) have the lowest pricing power. Brand and product value are the primary drivers of high pricing power.",
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      "text": "The better the pricing know-how, the higher the pricing power, the higher the profits. 1. Re-direct your price strategy to achieve higher profits, rather than volume or market share. 2. Pay particular attention to the pricing of new products and services. 3. Improve pricing expertise in sales, marketing and management. 4. Make your company inflation-safe.",
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      "text": "* Pricing power is the ability of a company to get the money it deserves for the value it delivers",
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      "text": "Executive summary: Weak pricing cuts profits by 25%",
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